CoSell is a platform being developed to help sales professionals unlock revenue through relationship-led growth.
The idea behind it is that traditional go-to-market channels need to be more saturated and deliver the results they once did.
Instead of putting all of your chips in these channels, CoSell aims to make it easier for businesses to reach the people they need to reach by leveraging existing relationships.
This is done by automating introductions flows, simplifying communication through a centralized platform, and providing a way to track and measure success.
The goal of CoSell is to benefit not only the go-to-market team but the entire organization by making relationship-led growth more effective and efficient.